Bashundhara Group, the country’s largest business conglomerate, has been recognized with the ‘Economic Times Best Brand 2021’ status by the Economic Times, a leading Indian business daily and the world's second-most widely read English newspaper. Bashundhara Group has received the ‘Best Brand’ recognition based on the criteria: Brand Recall Value, Likeliness of Consumers, End-users Choosing a Particular Brand, Uniqueness, Innovation and Trustworthiness. Although Economic Times carried out surveys in other South Asian countries in the past and recognized their brands, this is the first time the publication is recognizing corporate houses from Bangladesh. The Economic Times included Bangladesh in its survey and accorded the recognition to Bashundhara Group in a virtual ceremony on September 30. In its report, Economic Times said Bashundhara Group is in a strong position in Bangladesh in terms of brand value having ample popularity among customers. Bashundhara Group is going ahead with innovative and unique products which are a symbol of trust to the customers, it said.